Preparation
What needs to happen beforehand?
The Entrance Area is not covered in the workshop - the content must be prepared beforehand. The workshop builds on a concrete business idea that will be presented on the first day.
Define Business Idea
Select innovation/business idea, fill out business idea canvas, clarify strategic goal
Define Scope
Conduct as-is analysis, complete readiness check, clarify strategic positioning
Optional: Ideation Workshop
If no concrete idea exists yet - conduct brainstorming sessions beforehand
Participants & Roles
Not all people need to participate on all 5 days. The composition should be adjusted according to the focus topic.
| Role | Description | Blue | Red | Green | Yellow |
|---|---|---|---|---|---|
| Innovation Business Owner | Overall responsible for use case & business model. Understands strategy, thinks customer-centric, has basic understanding of digitalization & data. | R | R | R | R |
| Domain Expert Use Case Owner | Brings domain expertise. Detailed insight into processes & products, knows typical problems, can tell practical examples. | R | R | C | C |
| Sales Customer Interface | Voice of the market. Direct customer contact, knows competition & price sensitivity, brings in real customer language. | R/C | C | C/I | C |
| IT Data & Architecture | Assesses technical feasibility. Overview of systems & interfaces, estimates effort & risks realistically. | C | C | R | C |
| Finance Controlling | Economic perspective. Familiar with cost structures, supports with pricing models, asks the critical-constructive question "Is it worth it?" | I | C/I | C | R |
| Management Sponsor | Strategic decision maker. Provides direction & backing, monitors resources, open to iterative approach. | A/I | A/I | A/I | A/I |
RACI Legend
R = Responsible (does the content work) · A = Accountable (makes decisions) · C = Consulted (is involved) · I = Informed (is informed)
Materials & Setup
On-site Workshop
- Print PowerPoint slides on A2 paper
- Provide sticky notes & markers
- Prepare flipcharts for idea parking lot
Online / Hybrid
- Transfer templates to Miro/Conceptboard
- Prepare breakout rooms
- Set up digital parking lot board
The workshop can be combined with the Business Model AI Assistant. Sticky notes can be digitized and transferred to templates - this can reduce the time frame.
Facilitation Principles
Delegate Time
Hand over time-keeping to a separate person so the facilitator can focus on content
Be Concrete
Short and concise answers, but formulated so they are understandable to third parties
Use Parking Lot
Collect open items and questions, review at the end of each day
Daily Structure
Each workshop day follows this schedule: