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Workshop Overview

What is this about?

This 5-day workshop guides you step by step through the development of a viable, data-driven business model. In moderated work sessions, you and your team work through all relevant dimensions - from customer analysis to monetization.

For whom?

Product managers, business developers and teams who want to build new data-driven services in the Factory-X context

What will you achieve?

A well-thought-out business model with clear customer value, defined value proposition and validated economic viability

How does it work?

Interactive group work with structured templates, quality gates and concrete results per day


Workshop Schedule & Templates

Beforehand
Preparation
Entrance Area - Strategic Positioning
Define business idea & scope
Day 1
Blue Room
Customer View - Who are our customers?
Market SegmentationStakeholder MatrixPersona ProfilesPains & Gains
Day 2
Red Room
Value Proposition - What value do we offer?
Match MatrixValue Proposition FinderService Description
Day 3
Green Room
Value Creation - How do we create the value?
Roles & ActorsValue Creation NetworkProcess Description
Day 4
Yellow Room
Viability - How do we make money?
Willingness to PayRevenue MechanicsCost StructureCost-Benefit
Day 5
Conclusion
Synthesis & Handover - What's next?
Consolidation, documentation & next steps

Flexible Order

In this workshop we follow the presented order (Blue -> Red -> Green -> Yellow). However, the methodology is fundamentally flexible: Depending on the starting situation, the rooms can also be completed in a different order or repeated iteratively.