Template – Match Matrix
| Pain / Gain | Solution Lever (Pain-Reliever / Gain-Creator) | Value |
|---|---|---|
| Enter critical Pain 1 | Enter solution approach | Benefit for the customer |
| Enter critical Pain 2 | Enter solution approach | Benefit for the customer |
| Enter moderate Pain 3 | Enter solution approach | Benefit for the customer |
| … | … | … |
| Essentials | ||
| Enter top pain | Enter core feature | Minimum benefit |
| Nice-to-Haves | ||
| Enter desired gain | Enter additional feature | Differentiation benefit |
The complete workshop deck is available for download on the Preparation page.