Template – Value Proposition Canvas (Customer Side)
Customer Jobs
What tasks does the customer want to accomplish?
— Functional Jobs
— Emotional Jobs
— Social Jobs
— Emotional Jobs
— Social Jobs
Pains
What hinders or frustrates the customer?
— Critical Pain
— Moderate Pain
— Minor Pain
— Moderate Pain
— Minor Pain
Gains
What does the customer hope for?
— Required
— Expected
— Desired
— Unexpected
— Expected
— Desired
— Unexpected
The complete workshop deck is available for download on the Preparation page.