Template – Market Segmentation Matrix

← Day 1 - Blue Room

Criterion	Options	Segment A	Segment B	Segment n
e.g. Company Size	small / medium / large
e.g. Industry	Manufacturing / Retail / …
e.g. Region	DACH / Europe / global
e.g. Digital Maturity	low / medium / high
…	…
Summary / Relevance	high / medium / low

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