Introduction to House-Building Logic
A structured approach to developing data-driven business models in an industrial context
Entrance Area
Define business idea, market analysis, and strategic alignment
Blue Room
Understanding customer needs – developing personas, pains, and gains
Red Room
Developing the value proposition – translating customer problems into concrete solutions
Green Room
Designing value creation – planning partners, data flows, and operational implementation
Yellow Room
Checking profitability – calculating costs, revenues, and pricing models
Exit Area
Consolidate results, assess risks, and prepare decision document