Application Examples
The House Building Logic is not an abstract concept – it was developed to be applied to concrete business ideas. This section shows how the method works in practice: from a business idea to a complete Business Model Blueprint.
Why these examples?
- Orientation – Those going through the methodology for the first time can see the expected depth and quality of results through real examples.
- Learning material – Each example follows the complete journey through all four rooms (Blue → Red → Green → Yellow) and shows how the building blocks connect.
- Inspiration – Concrete formulations, tables, and results can be used as a starting point for your own projects.
Available Examples
CMLS – Condition Monitoring & Lifecycle Service
Industry: Mechanical Engineering | Type: Data-driven Service
A machine builder offers factory operators a continuous condition monitoring service that reduces unplanned downtime and enables data-based maintenance decisions.
Methodology steps covered:
| Room | Content |
|---|---|
| 🔵 Blue Room | 3 Personas (Ulrich, Dora, Christian), Stakeholder Matrix, Pains & Gains |
| 🔴 Red Room | Match Matrix (11 entries), Value Proposition Statement, Product Description |
| 🟢 Green Room | Roles & Actors, Value Network, Value Creation Process |
| 🟡 Yellow Room | Value Sources, Hybrid Pricing Model, Unit Economics, Cost-Benefit Synthesis |
| 🔷 Blueprint | Business Model Blueprint, Roadmap, Learnings & Key Insights |
More examples will be added over time. Own use cases can be submitted via GitHub.